Last Updated: September 12, 2025

Soralink Privacy Policy

This Privacy Policy describes how Soralink (“we,” “us,” or “our”) collects, uses, and discloses information in connection with our predictive machine health and analytics services. Our service involves analyzing telemetry data from machines to detect anomalies and prevent production challenges for our customers. Our offerings include hardware components (Sensors and Gateways) and a Software as a Service (SaaS) application for telemetry visualization and alerting.

This policy applies to our turn-key subscription service, our service for Value Added Partners (VAPs), our Self-Serve offering for end-customers, and visitors to our website.

1. Information We Collect

We collect several types of information to provide and improve our services:

Information You Provide Directly:

Account and Contact Information: When you create an account, request a demo, or contact us, we may collect your name, email address, phone number, company name, and job title.
Service Configuration and Hierarchy Data: To deliver our service, we maintain a configuration that maps the physical installation of our devices. This includes information about the Company, Site, Room, Machine, and Component.
Device and Installation Data: During setup, we collect device unique identifiers (e.g., via QR code), photos related to the physical installation, and associations between a device and a machine.

Information Collected Automatically:

Telemetry Data: Our sensors automatically collect data about machine operating conditions, including vibration, temperature, and sound. This data is broadcast by sensors, collected by gateways, and transmitted to our SaaS application.
Website Usage Data: When you visit our website, we may collect information about your device and how you interact with our site, such as your IP address, browser type, pages viewed, and the date and time of your visit, using cookies and similar technologies.

Information from Other Sources:

We may receive information about you from our partners, such as Value Added Partners (VAPs), during the commissioning of services.

2. How We Use Your Information

We do not sell your information. We use the information we collect for the following purposes:

To Provide and Maintain Our Services: We use configuration and telemetry data to provide our core service of monitoring, analysis, and anomaly alerting, and to manage and support our different service models (Turn-Key, VAP, Self-Serve).
To Improve Our Products: We may use aggregated and anonymized data for research and development to enhance and improve our hardware, software, and machine learning models.
To Communicate with You: We use your contact information to send you service-related updates, security alerts, and support messages.
For Marketing and Promotions: With your consent, we may use your contact information to send you marketing communications about our products and services. You can opt-out of these communications at any time by following the unsubscribe instructions in the email.
For Security and Legal Compliance: We may use your information to protect our business interests and legal rights, including for legal claims, compliance, auditing, regulatory, and security purposes.

We do not sell your personal information. We may share information under the following circumstances:

With Value Added Partners (VAPs): For customers serviced by a VAP, we will share necessary information, including access to device telemetry streams and company configuration data, to enable the VAP to sell and commission services.
For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, or ensure the safety of our users or the public.
Business Transfers: In the event of a merger, acquisition, financing, reorganization, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any such deal and outline your choices in that event.

4. Data Security

We are committed to protecting the security of your information. We use a combination of technical, administrative, and physical security measures to protect your information from loss, misuse, and unauthorized access or disclosure. These measures include:

Encryption: Data is encrypted in transit using industry-standard protocols like TLS.
Access Controls: We restrict access to personal data to authorized personnel who have a legitimate business need.
Vendor Security: We vet the security practices of our third-party service providers.

As our company grows, we will pursue industry-standard security certifications, such as SOC 2 or ISO 27001, to further demonstrate our commitment to data protection.

5. Data Retention

We will retain your information for as long as your account is active or as needed to provide you with our services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Your Rights and Choices

You have certain rights regarding the information we maintain about you, in accordance with applicable data protection laws. These rights may include:

The Right to Access: You can request a copy of the personal information we hold about you.
The Right to Rectification: You can request to correct any inaccurate or incomplete information.
The Right to Erasure (Deletion): You can request that we delete your personal information, subject to certain legal obligations.
The Right to Restrict Processing: You can request that we limit the use of your personal information.
The Right to Data Portability: You can request a copy of your data in a machine-readable format.

To exercise these rights, please contact us using the contact information below. We will respond to your request within a reasonable timeframe. You also have the right to opt-out of marketing communications at any time.

7. International Data Transfers

Your information is collected from your sites and transferred to, stored, and processed by our cloud service providers (AWS and GCP) in various locations globally. By using our service, you consent to the transfer of information to countries outside of your country of residence, which may have different data protection rules.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this policy.

9. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at info@soralink.co , or 9935 Châteauneuf, Suite 170, Brossard, QC, J4Z 3V4, Canada.

Made in Canada